Today, luxury is no longer limited to a pleasure purchase.
Some bags have become true benchmarks on the second-hand market, with constant demand and excellent liquidity.

At BrandHub, we observe that certain models can sell in just a few days when they meet the right criteria: sought-after color, good condition, and iconic status.

1. Hermès Birkin and Kelly

Birkin and Kelly bags remain the most sought-after on the market.

Limited production, craftsmanship, and the difficulty of purchasing them in boutiques create extremely high demand. Second-hand therefore often becomes the only solution for quickly acquiring these models.

Sizes such as the Birkin 25, Kelly 25, or 28 are particularly liquid, especially in neutral colors.

The most sought-after

• Black
• Gold
• Étoupe
• Craie
• Grey

Why they resell quickly

• Rarity
• Global demand
• Stable value
• Ultra-iconic image

2. Chanel Classic Flap

The Classic Flap remains a market staple.

With Chanel’s regular price increases, many clients are turning to the second-hand market, which maintains very high demand.

Black models in caviar leather are the easiest to resell.

Key sizes

• Medium
• Jumbo

Why it works

• Timeless
• Highly recognizable
• Constant demand
• Easy to wear

3. Dior Lady Dior

The Lady Dior is an iconic, instantly recognizable piece.

It appeals through its elegance and very feminine image. Black versions in smaller sizes are the most sought-after.

Most in-demand

• Black cannage
• Small / Medium

Why it resells well

• Iconic design
• Strong image
• Versatile day/night

4. Louis Vuitton Pochette Métis & Speedy

Louis Vuitton remains a safe bet thanks to its global popularity.

Models like the Pochette Métis or the Speedy are in high demand because they are accessible, practical, and easy to wear.

Key models

• Pochette Métis
• Speedy 25
• Alma BB
• Neverfull

Why they sell quickly

• More accessible prices
• Very well known
• Broad clientele
• Everyday use

The easiest bags to resell are those that combine:

• timelessness
• high demand
• practicality
• and an iconic image

At BrandHub, we find that color, condition, and full set play an essential role in how quickly a sale happens.

Hermès, Chanel, Dior, and Louis Vuitton remain among the safest assets in the second-hand luxury market today.